NEW ENGLAND COFFEE FOUNDED
In 1916, while Pancho Villa was leading a raid against Columbus, New Mexico; while the Saturday Evening Post was publishing Norman Rockwell’s first cover painting; while Babe Ruth, pitching for the Boston Red Sox, was going 23–12 with a 1.75 ERA and nine shutouts, plus a 14-inning complete-game victory in game 2 of the World Series; and while future actor Gregory Peck was being born in La Jolla, California, the New England Tea & Coffee Company was born in Boston.